Marketplace · Egypt

The marketplace for Egypt’s local brands.

Sellah turns DM chaos into a clean, secure checkout experience for buyers and sellers in Egypt.

Escrow-like secure paymentFor buyers & local brands in Egypt
SellahVerified brand
Oversized hoodie950 EGP
Cairo deliveryTomorrow
Payment secured by SellahEscrow
Problem · DMs

Selling in DMs is broken.

Screenshots, typing, and waiting for replies. No price clarity, no secure payment, and no proper order tracking.

Buyer · Instagram DMSeen 2h ago
Hi! Is this still available? And how much for size M?
Can you send me real photos? And what about delivery to Nasr City?
Ok I’ll send you the money on wallet then send screenshot?
No prices · No protection · No tracking
Solution · Sellah

Sellah makes it organized.

The same local brands, but with clear prices, secure checkout, and one place to track everything for buyers and sellers.

Secure payment first

Money is captured safely through Sellah before the order is confirmed.

Clear prices & variants

Size, color, and shipping fees are all visible before checkout.

Live order tracking

From placed to delivered, both sides see the same status.

Dashboard for sellers

Stores, products, and orders in one clean panel – no more screenshot chaos.

For buyers

A clean way to shop local brands.

Browse curated Egyptian brands, see real prices and sizes, pay safely, and track everything from one place.

Secure checkout across the full journeyEgypt-first, built for local brands

Discover trusted brands

A focused feed of Egyptian fashion, accessories, and lifestyle brands – no random noise.

Clarity before you pay

Price, available sizes, colors, and shipping fees are visible before checkout.

Secure payment & protection

Pay through Sellah with confidence – not in random wallets or DMs.

Real order tracking

From confirmed to delivered, you always know where your order is.

For sellers

Turn DMs into a real store.

Create a store, list products, and manage orders in minutes – with no subscription and commission only on successful sales.

Commission only on successful orders

Store in minutes

Upload your logo, cover, and info once – Sellah handles the structure.

Products that actually convert

Photos, variants, stock, and pricing in one clean layout buyers understand.

Orders you can trust

Clear order status, payment captured first, and less time chasing screenshots.

Commission-only model

No subscription or setup fee – you pay only when you actually sell.

Built for local brands, not marketplaces full of copies.Become a seller on Sellah

Trust & safety

Built to protect both buyers and sellers.

Sellah puts structure around payments, reviews, and verification so local brands can scale without losing trust.

4.8+ average rating

Ratings and reviews stay with each store across all their orders on Sellah.

Verified local brands

Brands are reviewed and approved before going live – not just anyone with a DM.

Payment protection layer

Payments are captured securely through Sellah before orders move to fulfillment.

Dispute-friendly: clear timelines for issues and returnsLocal support team focused on Egyptian buyers & brands

How it works

From app download to first order in a few steps.

Sellah is built for both sides. Switch between buyer and seller view to see how the flow feels for you.

Buyer

Download the app & pick your role

Sign up in seconds with your mobile number and choose to browse as a buyer.

Get the app

Scan once. Shop local on repeat.

Use your camera to open Sellah when it’s live, or save the QR in your photos and come back when you’re ready to buy or sell.

Coming soon to

Scan to preview Sellah

Get early access

Be first to sell or shop on Sellah.

Leave your email and we’ll invite you as soon as we open the doors to the next wave of Egyptian buyers and brands.

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