Privacy Policy

Sellah operates a marketplace platform connecting buyers and sellers of local brands, primarily in Egypt. This policy applies to visitors of our marketing site and to users of the Sellah apps and accounts.

For data protection requests, contact us at the email shown on our Support page. You should have a lawyer review this policy for your jurisdiction and how your product actually works before submitting to app stores.

Depending on how you use Sellah, we may collect:

• Account & profile: name, email address, mobile number, password or authentication tokens, profile photo, and role (buyer or seller).
• Store & commerce: shop name, branding, product listings, prices, inventory, photos, order history, shipping addresses, and messages needed to complete orders.
• Payments & transactions: transaction references, payment status, and limited billing-related information processed by payment partners—we do not store full card numbers on our servers when partners tokenize cards.
• Device & technical: device type, OS version, app version, IP address, language, diagnostics, crash logs, and similar data used to secure and improve the Services.
• Usage & support: in-app activity you generate, customer support conversations, and feedback you submit.
• Sign-in partners: if you use Sign in with Apple, Google, or similar, we receive identifiers and profile details allowed by that provider.

We use information to:

• Provide and improve the marketplace, accounts, listings, checkout, and order tracking.
• Process payments, prevent fraud and abuse, verify sellers, and enforce our Terms.
• Send service messages, security alerts, and (where allowed) product updates—you can control marketing preferences in the app where applicable.
• Comply with law, respond to lawful requests, and protect our users and business.

We may share information with:

• Other users as needed for the marketplace—for example, buyers and sellers see order details required to fulfil an order.
• Service providers that host infrastructure, send email or push notifications, process payments, prevent fraud, or provide analytics—bound by contracts and only instructed for limited purposes.
• Authorities when required by law or to protect rights, safety, and security.
• A successor if we are involved in a merger, acquisition, or asset sale, subject to reasonable safeguards.

We keep information as long as your account is active and as needed to provide the Services, resolve disputes, comply with law, and enforce agreements. Some data may remain in backups for a limited period. When deletion is not technically immediate, we aim to restrict use meanwhile.

Depending on applicable law, you may have rights to:

• Access or receive a copy of certain personal data.
• Correct inaccurate data.
• Request deletion or restriction of processing where applicable.
• Object to certain processing or withdraw consent where processing is consent-based.

To exercise these rights, email us from our Support page. We may need to verify your identity before responding.

We use technical and organizational measures designed to protect information. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

The Services are not intended for children under the age required by local law (typically 13 or older, subject to your region). We do not knowingly collect personal data from children.

We may process data in Egypt and other countries where our providers operate. Where required, we use appropriate safeguards for cross-border transfers.

We may update this policy from time to time. We will post the updated version with a new “Last updated” date and, where appropriate, notify you in the app or by email.

Questions about this policy: Visit the Support page.